the
non-designer's web book
This book is now in
its second edition, written by a pair from a graphic design background,
who love to use Macintosh computers, and with a slightly wacky sense of
fun. It is very good as a basic introduction to the Internet, how it works,
and how to search it. The basics of making a site and what to consider
before starting on the site itself, such as defining the audience and
site goals, are considered in the initial chapters. There is a lot of
practical information in the book, particularly with regard to preparing
and optimising graphics for the web.
Tips are given for those who have never been involved
in design, for instance, text alignment, page balance, etc., although
they stress that designers have to let go of total control over the appearance
of the site. Key areas of good and bad design are defined, the importance
of a clear site 'personality', and the danger of a poor site is noted.
The use of colour is discussed, they note that you can get involved in
colour theory and psychology, but basically use your own judgment as to
what looks good.
Aesthetic considerations are considered very important,
but so are other elements, such as the organisation of materials within
a site, navigation, and naming conventions. Differences between print
and web media are considered, particularly download times, with the web
considered cheaper, easier to update (an essential part of web design),
and more interactive. Multimedia is considered as an option, but having
a clean, attractive design and good information makes for a good site:
simplicity is the key. Users can learn from other sites, although they
must take care not to plagiarise.
The book also considers how to test the
site, both technically, and for users, how to upload the site, and how
to market the site once the initial site is complete. (January 2002)
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